Once upon a time, there was a guy with a vision. Every day, he went to work for charities and nonprofits, trying to achieve that vision. One day, he was sitting on a red couch and realized that the key to his vision was empowering those individuals who worked to give, to motivate them into doing their best at all times. Because of that, he created a tool that inspired group members to challenge themselves, a tool that made each person feel important. Because of that, groups became more effective all around the world, with each member maximizing the collective impact. Until finally, his vision came to be: a world where everyone did their best for what they found important, where people believed in doing good for others.